TikTok Shop affiliate & GMV Max guides
Practical, no-fluff playbooks on affiliate commissions, creator samples, building a creator network, GMV Max and Spark Ads, written from the programs we run for US and UK brands.
What Is GMV Max on TikTok Shop? A Practical Guide for DTC Brands
GMV Max TikTok Shop explained: how TikTok's automated Shop Ads campaign works, setup steps, ROI target principles and the mistakes that quietly waste budget.
Read the guide →TikTok Shop Free Samples: How to Approve, Chase and Measure Samples That Actually Turn Into Videos and Sales
A practical TikTok Shop free samples playbook: who to approve, auto vs manual review, follow-up cadence, and the metrics that turn samples into GMV.
Read the guide →TikTok Shop Agency Pricing: How Agencies Charge, What You Actually Pay, and How to Compare Proposals
TikTok Shop agency pricing explained: retainers, success fees, hybrid and per-creator models, plus SparkGMV's published rates and a worked example.
Read the guide →TikTok Shop Affiliate Commission Rates: How to Set Them by Margin, Not Guesswork
How TikTok Shop affiliate commission rates work in open vs targeted collaborations, plus a margin formula, tiering and hybrid offers. See the worked example.
Read the guide →Spark Ads vs GMV Max: How They Differ and How to Use Both on TikTok Shop
Spark Ads vs GMV Max compared: control, creative, targeting, reporting and a stage-by-stage framework for TikTok Shop brands. See how to run both together.
Read the guide →How to Hire a TikTok Shop Agency: 12 Questions to Ask Before You Sign
How to hire a TikTok Shop agency: 12 questions to ask, red flags, a realistic 30/60/90-day plan, pricing models and how to verify claims before you sign.
Read the guide →How to Find TikTok Shop Affiliates: A Practical Sourcing and Outreach Process for DTC Brands
How to find TikTok Shop affiliates: open vs target collaboration, Find Creators filters, vetting criteria and an outreach cadence. Get the 6-step process.
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